Entrepreneur, how to sell your idea?

Tuesday 25 November 2014

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Building your “soft skills”

Have you ever been in the situation where you meet a person who you have never met before, and they ask you for a description about yourself, your company, or what you were looking for? They were in essence asking for your pitch: key information delivered in a short amount of time. Are you ready for important situations, such as networking, customer acquisition and obtaining financing? The information should be memorable.

The Healthy Ageing Campus organized - together with Flinc - a pitch training to bring 12 entrepreneurs a step further when it comes to selling ideas. Peter van Meersbergen (Investormatch) gave the participants insights and let them reconsider their pitches on different levels.

Attention span
Attention span

To be sure, there are many factors that determine the success or failure of your pitch with particular individual. Among those are the fit between your industry expertise and that of the investor as well as whether the investor has confidence in you. You can’t control all these factors but there are some theoretic elements that can help and some skills you can train. For example, did you know there exists something like a “attention span” in a pitch?

A memorable pitch is only one part

The pitch training is one small element in the Healthy Ageing Campus’ Business Support Program. Several parties on the Healthy Ageing Campus have joined forces to offer a complete Business Support Program for starters in Life Science and Medical Technology. The program aims to turn your idea into a successful growth-oriented company. Are you a start-up or do you have an idea in the field of healthy ageing? Are you missing hands-on support or sparring partners from a team of experienced entrepreneurs and experts to who can help to take your idea further towards a successful company? Please feel free to contact Frits Wijbenga; f.wijbenga@sbgg.nl or Diete de Boer; d.de.boer@triade.umcg.nl

Who is Flinc?

Flinc helps startups with their knowledge and advise to complete en consummate their business plans and their presentation pitches. Besides that, with their large network of informal investors, they will find the right match between startups and investors in a way that creates unique investment opportunities for investors and a concrete start of a new business.